Sans Normal Tylos 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Proza' by Bureau Roffa, 'ITC Stone Sans' and 'ITC Stone Sans II' by ITC, 'Basel Neue' by Isaco Type, 'Big Vesta' by Linotype, 'Organic Pro' by Positype, and 'Le Monde Sans Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, casual, impact, approachability, brand voice, display emphasis, clarity, rounded, soft corners, high impact, compact apertures, sturdy.
A heavy, rounded sans with broad proportions and a compact, blocky feel. Strokes are thick and fairly even, with smooth, softened joins and curved terminals that keep the overall texture friendly rather than rigid. Counters tend to be small relative to stroke weight, and openings in letters like C, S, and e are somewhat tightened, creating a dense, high-ink silhouette. The lowercase is straightforward and sturdy with simple forms and short extenders, while the figures are bold and geometric, designed to read clearly at display sizes.
Best suited to headlines, poster typography, brand marks, packaging, and other situations where strong presence and quick recognition matter. It can also work for short blocks of text (taglines, labels, UI highlights) when generous spacing and size are available to offset the dense counters.
The tone is bold and approachable, balancing a contemporary, no-nonsense weight with rounded shapes that feel welcoming. It communicates immediacy and confidence, making text feel energetic and direct without becoming aggressive or sharp.
The design appears intended as a bold, contemporary sans that delivers maximum impact while staying friendly through rounded construction. It prioritizes strong silhouette and brandability for display use, aiming for clarity and warmth in high-weight settings.
The overall rhythm is chunky and emphatic, with strong headline color and clear letter differentiation despite tight internal spaces. Its rounded construction and consistent stroke behavior give it a cohesive, branded look that holds up well in large settings.