Slab Rounded Guma 13 is a light, narrow, low contrast, upright, normal x-height font.
Keywords: children’s books, packaging, posters, branding, editorial, friendly, handmade, playful, bookish, whimsical, approachability, handmade warmth, playful clarity, softened slab, rounded, soft serifs, humanist, bouncy, informal.
A lightly drawn serif with soft, slab-like feet and rounded terminals throughout. Strokes are low-contrast and slightly irregular in a deliberate, hand-rendered way, giving the outlines a gentle wobble without losing legibility. Proportions are compact and somewhat condensed, with open apertures and generous internal space in letters like a, e, and g. The lowercase shows a single-storey a and g, a short-armed t, and generally rounded joins; caps have understated, softened serifs and slightly varied widths that create a lively rhythm in words.
Well-suited to projects that benefit from a friendly, handcrafted voice—children’s and educational materials, boutique packaging, cafe/retail branding, and display-oriented editorial work. It can also work for short passages or pull quotes where a warm, informal texture is desirable.
The overall tone is approachable and personable, with a storybook warmth that reads as casual rather than formal. Its softened slabs and subtly uneven drawing lend a crafty, human feel, suggesting comfort, humor, and a touch of whimsy.
The design appears intended to blend slab-serif structure with rounded, handmade character—prioritizing approachability and charm while keeping letterforms clear enough for comfortable reading at moderate sizes.
Numerals follow the same soft, slightly quirky construction, with rounded curves and mild asymmetries that keep them consistent with the text style. In the sample text, spacing and rhythm feel relaxed, making the texture more conversational than strictly typographic.