Slab Rounded Guma 14 is a light, narrow, low contrast, upright, short x-height font.
Keywords: editorial, packaging, children’s, quotes, branding, bookish, whimsical, handmade, friendly, vintage, approachability, storybook tone, retro warmth, editorial charm, handmade feel, rounded, soft-serif, humanist, bouncy, informal.
A lightly built serif with soft, slab-like terminals and rounded joins that give the strokes a gentle, slightly hand-drawn feel. Letterforms are mostly upright with modest, even stroke modulation and a compact vertical rhythm; lowercase appears relatively small against the capitals, reinforcing a traditional text-like proportion. Curves are open and slightly irregular in a controlled way, and details like the small ball terminals and softened serifs keep edges from feeling rigid. Spacing and widths vary naturally by glyph, producing an airy, personable texture in words rather than a strictly mechanical grid.
Well-suited to editorial titling and short-to-medium passages where a friendly, literary voice is desired, such as magazines, book jackets, and pull quotes. The soft slab terminals also fit packaging, café/food branding, and boutique identity work where a gentle retro tone helps differentiate. It can work nicely for children’s or whimsical content, especially in headings and display sizes.
The overall tone is warm and bookish with a whimsical, storybook charm. Rounded slab details and subtle irregularities make it feel approachable and crafted, suggesting a gentle retro or literary mood rather than a corporate one.
The design appears intended to combine the familiarity of serif letterforms with softened, rounded slab terminals to create an inviting, distinctive texture. Its proportions and gentle irregularities suggest a focus on personality and readability in display and editorial contexts rather than strict geometric uniformity.
In running text, the font maintains clear silhouettes and a steady baseline while allowing small eccentricities (notably in curved letters and terminals) to add character. Numerals follow the same soft, lightly serifed construction, blending comfortably with the text color.