Serif Normal Pogaz 10 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book covers, branding, packaging, stately, classic, assertive, formal, editorial authority, classic refinement, display impact, bracketed, crisp, sculpted, calligraphic, compact.
This serif features sharp, bracketed wedge serifs and strongly modulated strokes that create a crisp, engraved color on the page. The letterforms are compact with relatively narrow counters and a vertical, disciplined structure, while curves show a sculpted, slightly calligraphic transition into thick stems. Terminals tend to be pointed or tapered, and joins are clean and decisive, giving both capitals and lowercase a firm, authoritative rhythm. Numerals follow the same high-contrast logic with prominent verticals and elegant, tapered curves.
It performs best in display contexts such as headlines, magazine and newspaper styling, book and cover typography, and premium branding where a traditional serif voice is desired. It can also suit pull quotes and short text blocks where a strong, high-contrast presence is an advantage.
Overall, the font reads as classic and editorial, with a stately, traditional tone suited to serious or ceremonial settings. The strong contrast and sharp finishing details add a sense of drama and authority, making the voice feel confident rather than casual.
The design appears intended to deliver a conventional, authoritative serif with pronounced contrast and refined, sharply finished details, aiming for a timeless editorial look with added punch for display use.
In text, the dense weight distribution and tight interior spaces create a dark, impactful texture, especially at larger sizes. The uppercase set feels particularly commanding, while the lowercase maintains clarity through consistent vertical stress and well-defined serifs.