Serif Normal Pomeh 3 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'Franklin-Antiqua' by Berthold, 'Caslon Black EF' by Elsner+Flake, 'Caslon Black' and 'ITC Century' by ITC, 'Caslon Black SH' by Scangraphic Digital Type Collection, and 'Stencil' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, book covers, editorial, branding, authoritative, classic, robust, formal, display impact, classic tone, editorial voice, brand authority, bracketed, bulb terminals, ball terminals, beaked, vertical stress.
A very heavy serif with compact, robust letterforms and pronounced stroke contrast. Serifs are strongly bracketed with slightly wedge-like, beaked shaping, giving the outlines a carved, print-like feel rather than a geometric one. Curves show clear vertical stress and tight apertures, while terminals often finish in rounded, bulb/ball forms (notably in several lowercase shapes), adding a distinctive, slightly old-style flavor. Counters are relatively small at this weight, and the overall rhythm is dense and steady, with crisp joins and confident horizontals.
Best suited to display settings where a dense, high-impact serif is desired—headlines, subheads, posters, and book or magazine covers. It can also work for branding and packaging that benefits from a traditional, authoritative voice, especially at larger sizes where its contrast and tight counters remain clear.
The overall tone is traditional and commanding, with an editorial seriousness that reads as established and trustworthy. Its weight and contrast add drama and emphasis, while the rounded terminals keep it from feeling purely austere. The impression is classic and institutional, suited to messaging that wants to feel definitive.
The design appears intended to deliver a classic serif voice with extra visual weight for emphasis, combining print-traditional detailing (bracketed serifs and vertical stress) with rounded terminals to maintain warmth and distinctiveness in display typography.
In the sample text, the heavy color produces strong headline impact and a continuous typographic texture. Round letters (like O and Q) feel especially solid and dark, and the figures appear sturdy and prominent for display use.