Serif Normal Mamo 2 is a very bold, normal width, high contrast, upright, tall x-height font visually similar to 'Kresson Black' by BA Graphics, 'Concorde' by Berthold, 'Candide Condensed' by Hoftype, 'Mafra Deck Condensed' by Monotype, and 'Evans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, editorial, book titles, posters, branding, authoritative, classic, formal, literary, impact, tradition, readability, authority, bracketed, sharp serifs, vertical stress, open counters, strong contrast.
A robust serif with pronounced vertical stress and strong thick–thin modulation. The serifs are sharply defined and mostly bracketed, giving strokes a crisp entry and exit while keeping joins smooth. Proportions feel compact and dense, with a tall x-height and relatively short extenders that help maintain a solid text color. Counters remain fairly open for the weight, and the overall rhythm is steady and upright, with confident, slightly condensed-feeling letterforms and firm terminals.
Well-suited to headlines, deck copy, and title treatments where a strong, classic serif voice is needed. It can work for editorial branding, book and magazine titling, and large-format print where the high contrast and crisp serifs can be appreciated.
The overall tone is traditional and commanding, with a distinctly editorial presence. Its heavy, high-contrast construction conveys seriousness and credibility, reading as established and institutional rather than playful or casual.
The design appears intended to deliver a conventional serif voice with added impact—preserving traditional proportions and serif structure while pushing weight and contrast to produce a bold, attention-holding texture for titles and prominent text.
In the sample text, the weight creates a dark, impactful texture, and the sharp serifs and contrast give strong word shapes at display sizes. Numerals are sturdy and prominent, matching the uppercase’s assertive presence and supporting headline-style settings.