Sans Normal Afnam 23 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'EB Corp' by Eko Bimantara, 'Magnum Sans' and 'Magnum Sans Pro' by FontMesa, 'Helvetica Now' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, posters, modern, clean, efficient, technical, sporty, clarity, emphasis, modernity, versatility, approachability, humanist, oblique, rounded, smooth, open.
This is a slanted sans with smooth, rounded curves and largely monolinear strokes. Capitals are broad and stable with generous apertures (notably in C, G, and S), while the lowercase keeps a straightforward, humanist skeleton and a moderate, readable x-height. Terminals are mostly clean and slightly softened rather than sharply cut, and joins stay tidy, giving the face an even rhythm. Numerals are simple and highly legible, with open, round forms and consistent stroke behavior that matches the letters.
It suits brand marks and short headlines that need a modern, streamlined look, as well as UI labels and product interfaces where an italic emphasis is helpful. The open shapes and steady rhythm also make it a good fit for signage, wayfinding, and promotional graphics where quick recognition matters.
The overall tone is contemporary and purposeful: brisk, clear, and slightly energetic due to the italic slant. Its rounded geometry softens the voice, keeping it friendly rather than severe, while the controlled construction maintains a professional, utilitarian feel.
The design appears intended as a pragmatic italic sans: readable, contemporary, and versatile, with rounded forms that keep the texture smooth and approachable while preserving strong clarity in both uppercase and lowercase.
The italic angle is consistent across cases and figures, helping lines of text flow without looking decorative. Curves in letters like a, e, s, and g read as smooth and open, supporting clarity at display and subhead sizes, while the overall spacing appears comfortable and even in the sample text.