Sans Normal Nubav 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Candor' by Brink and 'Causten' and 'Causten Round' by Trustha (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, punchy, modern, impact, approachability, modernity, clarity, brand voice, geometric, rounded, blocky, heavyweight, compact apertures.
A heavy, geometric sans with broad proportions and rounded, closed-in counters. Strokes stay consistently thick with minimal modulation, producing a dense, poster-like color on the page. Curves tend toward near-circular bowls (O, C, G, o, e), while joins and terminals are clean and blunt, with occasional slightly angled cuts in diagonals and joints (notably in K, k, x). Lowercase forms are simple and sturdy, with a single-storey a and g and a short, compact ear on g; the f has a tall stem with a small crossbar. Numerals are similarly bold and rounded, designed for strong visibility rather than delicate detail.
This font is well suited to headlines, posters, and display typography where strong presence and quick recognition matter. It also fits bold branding systems, packaging, and short-form signage that benefits from a friendly, geometric tone. For longer passages, it will be most comfortable with generous tracking and line spacing to offset the dense counters.
The overall tone is upbeat and approachable, with a soft, rounded geometry that reads friendly rather than severe. Its weight and width give it an assertive, attention-grabbing voice suited to bold statements, while the smooth curves keep it personable and contemporary.
The design appears intended to deliver maximum impact with a clean, geometric construction and rounded friendliness. It prioritizes bold legibility and a contemporary, approachable personality for display-forward communication.
Counters and apertures are relatively tight, which increases impact at larger sizes but can make internal spaces feel compressed in dense settings. The shapes stay highly consistent across uppercase, lowercase, and figures, giving text a uniform, stable rhythm.