Slab Contrasted Ugru 4 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Clavo' by Dada Studio, 'FF Kievit Slab' by FontFont, 'Rooney' by Jan Fromm, 'Grimmig' by Schriftlabor, and 'Dolly Pro' by Underware (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, sturdy, retro, confident, friendly, punchy, impact, retro charm, readable display, brand voice, bracketed, chunky, soft corners, ink-trap feel, headline.
A heavy, slab-serif design with broad proportions, generous counters, and clearly bracketed, blocky serifs that read as sturdy rather than sharp. Strokes show noticeable, controlled contrast with rounded joins and subtly softened terminals, giving the forms a slightly swollen, inked-in feel. The lowercase is compact and weighty with a single-storey “a” and “g,” strong vertical stress, and a robust rhythm; curves stay round and full while horizontals remain thick and steady. Numerals are wide and bold with simple, poster-like shapes that match the dense typographic color.
Best suited for short to medium-length display text where impact and clarity are needed—headlines, posters, signage, and bold brand marks. It can also work for packaging and editorial pull-quotes where a strong, retro slab presence helps establish hierarchy without becoming brittle at size.
The overall tone is assertive and dependable, with a warm, vintage flavor reminiscent of display slabs used in posters and packaging. Its chunky serifs and rounded edges create an approachable, slightly playful confidence rather than a formal or delicate mood.
This font appears designed to deliver maximum presence with a classic slab-serif backbone, balancing high visual weight with rounded, friendly detailing for readability and charm. The consistent, chunky construction suggests a focus on eye-catching display typography that still holds together in compact text blocks.
Spacing appears intentionally open for a weight this heavy, helping prevent shapes from clogging in longer lines. The serif treatment stays consistent across caps and lowercase, reinforcing a unified, emphatic texture in text and display settings.