Slab Contrasted Ugjo 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Clavo' by Dada Studio, 'Rooney' by Jan Fromm, and 'Modum' by The Northern Block (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, logotypes, western, vintage, playful, bold, friendly, show print, retro flavor, high impact, warmth, chunky, bracketed, rounded, compact, poster-like.
A chunky slab-serif with heavy, squared-off forms and noticeably bracketed joins that soften the blocky construction. Strokes are robust with moderate modulation, giving counters a carved, slightly ink-trapped feel in places (notably in smaller interior spaces). Serifs read as broad, rectangular feet and caps with subtle curvature at the shoulders, producing a confident, slightly bouncy rhythm. Uppercase proportions are sturdy and compact, while the lowercase keeps round, open bowls and a pragmatic, sturdy texture across words and lines.
Best suited to display settings where its heavy slabs and soft bracketing can be appreciated at larger sizes—posters, headlines, storefront-style signage, and packaging. It can also work for bold logotypes or short emphatic callouts where a vintage, handcrafted-print impression is desired.
The overall tone is bold and approachable with a strong vintage, show-print flavor. Its slab structure and rounded bracketing evoke classic Western and circus-era lettering, while the weight and warmth keep it friendly rather than severe. The result feels attention-grabbing, informal, and characterful.
Likely designed to deliver a strong, showy slab-serif voice that nods to traditional wood type and Western-inspired display lettering, balancing rugged presence with rounded friendliness for high-impact titles.
The shapes favor big, stable silhouettes with relatively small internal apertures at heavier joins, which reinforces the display-first personality. Numerals match the letterforms with the same thick slabs and compact counters, maintaining consistent color in mixed alphanumeric settings.