Sans Other Abmuk 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Aspira' by Durotype, 'Antry Sans' by Mans Greback, 'MC Goshco' by Maulana Creative, and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: posters, headlines, packaging, logo, kids media, playful, retro, whimsical, bold, friendly, attention grab, retro feel, handmade charm, friendly tone, bulbous, bouncy, soft, irregular, chunky.
A heavy, soft-edged display sans with subtly irregular contours and a gently “wobbly” baseline rhythm. Strokes stay broadly monolinear, but terminals and corners swell and taper in a hand-cut, poster-like way, producing uneven inner counters and slightly asymmetric joins. The proportions are compact and rounded with generous ink traps in tight spaces, and many forms show curved verticals and flared feet that add bounce without becoming serifed.
Well suited to display roles such as posters, event titles, packaging, and brand marks that want a friendly retro punch. It also fits editorial pull quotes and short captions where personality is more important than long-form economy.
The overall tone is upbeat and slightly mischievous, evoking vintage signage and cartoon titling. Its bouncy shapes and variable rhythm feel informal and approachable, giving text a lively, handcrafted energy rather than a rigid, engineered look.
The design appears intended to deliver a bold, characterful sans voice that feels hand-shaped and vintage-inspired. Its controlled irregularity adds charm and motion while keeping letterforms sturdy and highly visible for attention-grabbing applications.
At text sizes the strong weight and animated outlines dominate, so it reads best when given space and short line lengths. Numerals match the chunky, playful construction, and the punctuation and dots appear bold and prominent, reinforcing the headline-first character.