Sans Normal Orlow 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Novel Display' by Atlas Font Foundry, 'Agilita' by Linotype, 'Core Sans N SC' by S-Core, and 'Roanne' by Tour De Force (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, retro, impact, approachability, retro nod, brand voice, chunky, rounded, soft corners, high impact, informal.
A heavy, rounded sans with broad curves, softened corners, and compact interior counters that create a dense, high-impact texture. Strokes stay largely uniform, with subtly tapered joins and a slightly irregular, hand-cut feel in places (notably on diagonals and terminals). Uppercase forms are sturdy and geometric-leaning, while lowercase letters are simple and robust, with single-storey shapes and short, confident terminals. Figures are bold and rounded with strong silhouettes, designed to hold together at display sizes and in short text blocks.
Best suited for display typography such as headlines, posters, packaging, and attention-grabbing signage where a bold, friendly voice is needed. It also works well for logos and brand marks that benefit from rounded strength and a slightly informal presence.
The overall tone is upbeat and approachable, with a casual, slightly retro flavor. Its chunky rhythm and softened geometry feel friendly rather than technical, lending a lively voice to headlines and branded phrases.
The design appears aimed at delivering maximum visual presence with approachable warmth—pairing geometric, rounded construction with sturdy proportions for confident, readable display type.
Tight counters and heavy joins can reduce clarity in small sizes, especially in dense paragraphs; it reads best when given size, space, or shorter line lengths. The mix of clean geometric structure and mildly quirky shaping adds character without becoming novelty.