Sans Normal Okbel 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Andes', 'Andes Rounded', and 'Basic Sans' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, utilitarian, approachable, impact, clarity, modernity, versatility, legibility, rounded, solid, clean, neutral, sturdy.
A heavy, clean sans with broad proportions and generously open counters. Strokes are uniform with minimal contrast, and terminals are largely flat, giving the design a solid, engineered feel. Curves are smooth and round (notably in C, O, Q, and numerals), while joins remain crisp and controlled, balancing softness with structure. Spacing appears comfortable at display sizes, and the overall rhythm is steady and uncluttered.
Best suited to short-to-medium text at larger sizes where its weight and width can carry impact—headlines, campaign graphics, posters, and packaging. The even stroke and open shapes also support clear wayfinding and signage, and it can serve as a strong, modern voice for brand wordmarks and product naming.
The tone is direct and contemporary, with a friendly roundness that keeps the weight from feeling harsh. It reads as confident and practical, suited to clear messaging and bold statements without becoming overly stylized.
The design appears intended as a versatile, high-impact sans that prioritizes clarity and presence. By pairing broad, rounded geometry with straightforward terminals and consistent stroke weight, it aims for reliable legibility while projecting a modern, confident personality.
Uppercase forms feel especially stable and geometric, while the lowercase maintains simple, compact shapes that stay clear at larger sizes. Numerals are robust and highly legible, with rounded forms that match the letter construction and maintain consistent visual weight across the set.