Sans Normal Okrow 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Segma' and 'BR Sonoma' by Brink and 'Goga' by Narrow Type (names referenced only for comparison).
Keywords: ui text, branding, headlines, wayfinding, packaging, modern, friendly, confident, clean, utilitarian, clarity, versatility, modernity, neutrality, readability, geometric, rounded, compact, monoline, open apertures.
A solid, geometric sans with mostly monoline strokes and smoothly rounded curves. Letterforms are built from clear circular and vertical/horizontal components, with open counters and generous apertures that keep shapes readable at a glance. Proportions feel compact and sturdy, with short ascenders/descenders and consistent stroke endings that read as clean, squared-off terminals. The overall rhythm is steady and even, producing a strong, contemporary texture in text.
It works well for UI and product text where clarity and consistency matter, and it scales confidently into headlines and branding due to its strong, compact silhouettes. The open counters and sturdy numerals also make it suitable for wayfinding, labels, and packaging where quick recognition is important.
The font conveys a modern, approachable confidence—clean and direct without feeling cold. Its rounded geometry and open forms give it a friendly, pragmatic tone suited to straightforward communication and contemporary branding.
The design appears intended to deliver a modern geometric voice with dependable readability: simple shapes, consistent strokes, and open forms that perform across interface, display, and practical information settings.
Uppercase forms are simple and highly legible, while the lowercase maintains a similarly geometric construction that stays crisp in paragraph settings. Numerals appear sturdy and clear, matching the overall straightforward, signage-like clarity of the alphabet.