Sans Normal Utret 1 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, packaging, signage, friendly, casual, modern, approachable, lively, readable emphasis, modern neutrality, friendly tone, everyday text, oblique, humanist, rounded, soft terminals, open counters.
An oblique sans with smooth, rounded curves and softly finished stroke ends. Letterforms lean consistently to the right, with generally open apertures and generous internal space that keeps shapes clear at text sizes. Strokes stay even and calm, while subtle humanist shaping (especially in the bowls and joins) prevents the forms from feeling purely geometric. The lowercase is compact but not cramped, with straightforward, single-storey constructions where expected and a clean, readable rhythm across words.
Works well for interface copy, product and brand messaging, and editorial layouts where a warm, modern italic is needed for emphasis or a primary voice. The open shapes and steady rhythm also make it suitable for short signage and labels, especially when a friendly, non-formal tone is desired.
The overall tone is informal and welcoming, with an energetic slant that adds motion without becoming decorative. Rounded forms and open counters give it a friendly, contemporary voice suited to everyday communication rather than strict corporate formality.
Designed to provide a clean, modern oblique sans that remains readable in continuous text while adding a sense of motion and personality. The softened terminals and humanist shaping suggest an intention to feel approachable and contemporary rather than rigid or technical.
Capitals are simple and sturdy, pairing well with the softer lowercase for a balanced, practical feel. Figures are clear and utilitarian, matching the same rounded, low-drama stroke behavior seen in the letters.