Sans Normal Korid 14 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont and 'Averta PE' and 'Averta Standard PE' by Intelligent Design (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sportswear, sporty, assertive, modern, dynamic, punchy, space-saving, attention-grabbing, motion, modern branding, display impact, condensed, slanted, geometric, clean, compact.
A compact, slanted sans with heavy strokes and smooth, rounded geometry. Letterforms are tightly proportioned with short extenders and compact counters, giving the face a dense, efficient footprint. Curves are clean and continuous (notably in O/C/G), while joins and terminals stay straightforward and largely unembellished, supporting a crisp, graphic rhythm. Numerals share the same sturdy construction and roundedness, reading clearly at display sizes.
Best suited to headlines, short calls-to-action, and brand marks where a compact, forceful silhouette helps text hold space. It works well for posters, packaging, and identity systems that need a modern, energetic accent, and it can also serve as a strong supporting sans for sports and lifestyle communications.
The overall tone is energetic and forward-moving, with a confident, no-nonsense voice. Its strong weight and diagonal stance create a sporty, promotional feel that reads as contemporary and attention-seeking without becoming decorative.
The design appears intended to deliver maximum impact in minimal horizontal space, pairing a strong stroke presence with a consistent slant for motion. Its rounded construction and simplified terminals suggest an emphasis on clarity and reproduction across common display contexts.
The slant is consistent across capitals, lowercase, and figures, producing a cohesive texture in paragraphs and headlines. Round letters stay fairly closed and compact, which enhances impact in short lines but can make dense text blocks feel visually tight at smaller sizes.