Sans Normal Ludev 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Marlin Sans', 'Marlin Soft', and 'Marzano' by FontMesa (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, confident, playful, modern, impact, emphasis, motion, approachability, modernity, rounded, chunky, bouncy, compact, slanted.
A heavy, slanted sans with broad, rounded construction and compact internal counters. Curves are smooth and circular, while terminals and joins are clean and blunt, producing a solid, high-impact texture. The italic angle is consistent across capitals, lowercase, and numerals, and the overall rhythm alternates between wide rounds (C/O/Q/0/8) and tighter, blockier forms (E/F/T/Z), creating a punchy, animated word shape. Descenders are short and sturdy, and the numerals match the letterforms in weight and stance for cohesive setting.
Well-suited to display typography where immediacy and presence matter: headlines, posters, branded statements, packaging callouts, and sports or youth-oriented graphics. It can also work for short subheads or UI banners when a strong, energetic emphasis is desired.
The overall tone is bold and forward-leaning, with a friendly, athletic confidence. Its rounded mass and steady slant read as energetic and contemporary, leaning more toward playful impact than formal restraint.
Likely designed to deliver maximum impact with a cohesive italic stance and rounded, modern geometry. The goal appears to be an attention-grabbing sans that stays friendly through soft curves while maintaining a strong, compact typographic color.
The design favors strong silhouettes and compact apertures, which helps it hold together at display sizes while giving text a dense, graphic color. The Q’s tail and the diagonal-heavy forms (K/M/N/V/W/X/Y) reinforce motion and a sporty feel, while the single-storey lowercase shapes keep the voice approachable.