Sans Normal Ludam 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Futura EF' by Elsner+Flake, 'Futura Now' by Monotype, 'Futura ND' and 'Futura ND Alternate' by Neufville Digital, 'Futura Futuris' and 'Futura PT' by ParaType, and 'Futura TS' and 'TS Ornitons' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, energetic, sporty, friendly, modern, impact, momentum, approachability, display clarity, modern branding, rounded, chunky, oblique, soft corners, high impact.
A heavy, oblique sans with broad proportions and rounded, softened corners. Curves are full and smooth with large, open counters, while straight strokes keep a consistent thickness and a solid, poster-like color on the page. The slant is clear across capitals, lowercase, and figures, with compact joins and sturdy terminals that avoid sharp points. Overall spacing and rhythm favor big shapes and clear silhouettes, giving the face a strong, cohesive presence in both the grid and the text sample.
Best suited for display typography where impact and immediacy are needed: headlines, posters, promotional graphics, and brand marks. It can work well on packaging and apparel-style designs where a bold, slanted sans helps convey movement and confidence. For longer copy, it will be more effective in short bursts such as pull quotes or subheads.
The tone is bold and upbeat, with a sporty, contemporary feel that reads as confident and approachable rather than formal. The rounded geometry and strong forward slant add momentum, making it feel energetic and promotional.
Likely designed as an attention-grabbing, forward-leaning sans that emphasizes weight, width, and rounded geometry for clear, contemporary display use. The intent appears to balance assertiveness with friendly curves to stay legible and inviting at large sizes.
The numerals and capitals maintain a robust, blocky stance, while the lowercase keeps a simple, single-storey feel in key letters, supporting quick recognition at display sizes. The combination of wide forms and heavy weight creates strong word shapes that are most comfortable when given generous line spacing.