Sans Normal Lulen 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Equip', 'Galvani', and 'Qubo' by Hoftype; 'Core Sans N SC' by S-Core; and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, confident, dynamic, bold, impact, speed, promotion, headline emphasis, compact, rounded, oblique, heavy, blunt.
A heavy, slanted sans with broad proportions and smooth, rounded construction. Strokes remain largely uniform, with blunt terminals and tight internal counters that emphasize dense, high-impact letterforms. Curves are clean and continuous, while diagonals and joins feel sturdy and compact, creating an even, punchy rhythm across words. Numerals and capitals share the same solid, rounded skeleton, maintaining a consistent, poster-ready texture in text.
Best suited to display applications such as headlines, posters, and large-scale messaging where its dense weight and slanted stance can carry across distance. It also fits energetic branding—especially sports, fitness, and promotional packaging—where a compact, forceful typographic color is desirable.
The overall tone is assertive and energetic, with an athletic, forward-leaning feel. Its mass and slant project urgency and confidence, giving headlines a promotional, action-oriented voice rather than a quiet editorial one.
The design appears intended to deliver maximum emphasis with a streamlined, contemporary sans structure. By combining a pronounced slant with rounded, heavy forms and minimal stroke modulation, it aims for fast, impactful readability and a distinctly energetic headline presence.
In smaller sizes the tight apertures and counters can begin to close up, so it reads best when given room and size. The strong slant and dense color make it particularly effective for short bursts of text where impact matters most.