Sans Normal Okkum 8 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ekster' and 'Ekster Arabic' by Indian Type Foundry; 'Boston' by Latinotype; and 'PF Bague Round Pro', 'PF Bague Sans Pro', and 'PF Bague Sans Std' by Parachute (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, clean, confident, utilitarian, clarity, impact, versatility, modernity, geometric, rounded, open apertures, high legibility, straight terminals.
A heavy, geometric sans with broad, round counters and a steady, even stroke. Curves are drawn from near-circular forms (notably in C, O, Q, and the lowercase bowls), paired with crisp straight joins and largely straight-cut terminals. Proportions lean wide and sturdy, with generous apertures and uncomplicated shapes that keep letterforms clear at a glance. Numerals are similarly robust and open, with simple construction and consistent weight across curves and stems.
Well-suited to short-to-medium display settings where strong presence is needed, such as headlines, brand marks, packaging, and promotional graphics. It can also work for UI or signage at larger sizes where its open shapes and simple construction support quick recognition.
The overall tone is contemporary and approachable, projecting clarity and directness rather than delicacy. Its rounded geometry and generous interior space give it a friendly, accessible feel while the strong weight adds confidence and impact.
The font appears designed to deliver a solid, modern sans voice with geometric clarity and high visual impact, prioritizing straightforward forms and legibility in bold display contexts.
The design emphasizes clean geometry and uniformity, avoiding fussy details; even where joins occur (e.g., diagonals and branching strokes), the forms remain straightforward and stable. The rhythm in text is dense but readable due to open counters and clear silhouettes.