Sans Superellipse Kemi 7 is a very bold, very narrow, low contrast, italic, tall x-height font visually similar to 'Dharma Gothic', 'Dharma Gothic P', and 'Dharma Gothic Rounded' by Dharma Type (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, app promos, sporty, urgent, industrial, dynamic, assertive, space saving, high impact, speed cue, modern display, brand punch, condensed, slanted, blocky, rounded corners, compact spacing.
A condensed, forward-slanted sans with heavy, uniform strokes and rounded-rectangle (superellipse) counters. The shapes are compact and tightly fit, with squared-off terminals that soften at the corners rather than ending sharply. Round letters like O and Q read as squarish ovals, and bowls/counters stay relatively small, giving the design a dense, high-impact texture. The lowercase shows single-storey a and g, a tall, narrow rhythm, and numerals that match the same compact, engineered geometry.
Best suited to short, attention-grabbing setting such as sports and fitness branding, product and event headlines, posters, and promotional graphics. It can also work for compact logo wordmarks where a tall, energetic, tightly packed silhouette is desirable, but it’s less appropriate for long passages where the dense forms may reduce comfort.
The overall tone is fast and forceful, with a sporty, high-energy lean that suggests motion and competitiveness. Its dense, upright massing and squared curves add an industrial, utilitarian edge, making it feel more like a performance display face than a neutral text workhorse.
This design appears intended to deliver maximum impact in limited horizontal space while maintaining a cohesive, rounded-rectilinear geometry. The forward slant and compact counters emphasize speed and strength, aiming for a modern, performance-oriented display voice.
The heavy weight and condensed proportions create strong vertical emphasis and a consistent, poster-like color on the page. The slant is pronounced enough to read as intentionally dynamic rather than merely oblique, and the rounded corners help keep the otherwise blocky construction from feeling brittle.