Slab Square Etpe 12 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, sports branding, packaging, signage, industrial, athletic, rugged, retro, assertive, impact, branding, vintage sport, sturdiness, blocky, chamfered, squared, heavyweight, compact counters.
A heavy, block-built slab design with squared proportions and broad, flat serifs that read as integrated extensions of the stems. Letterforms are constructed from thick, uniform strokes with clipped and chamfered corners, producing octagonal/angled joins and crisp terminals rather than smooth curves. Counters are relatively tight and geometric, and the overall texture is dense and high-impact, with sturdy horizontals and strong vertical emphasis. The lowercase echoes the uppercase’s slabbed structure, with a boxy, single-storey feel and simplified bowls and shoulders; numerals follow the same angular, cut-corner logic for consistent color in display sizes.
Best suited to display typography where impact and presence matter: posters, headlines, merchandise, athletic or club identity, bold packaging, and attention-grabbing signage. It can work in short subheads and callouts, but longer text will typically need added spacing to maintain clarity.
The font conveys a tough, no-nonsense tone—confident and workmanlike, with a sporty, poster-driven energy. Its squared slabs and carved corners evoke vintage signage and team/club lettering, giving it a bold, utilitarian personality that feels both retro and forceful.
The design appears intended to deliver maximum visual weight with a squared, slabbed structure, combining industrial sturdiness with a vintage, athletic flavor. Its consistent chamfered geometry suggests a focus on strong silhouettes and reproducible shapes for branding and large-format applications.
The strong corner chamfers and wide slabs create a distinctive silhouette that holds up well in short words and headlines. Because the interior spaces run compact, the design benefits from generous tracking and ample line spacing when set in longer blocks.