Slab Contrasted Wiwa 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Fd Boldie Slab' by Fortunes Co (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, sports, assertive, retro, industrial, collegiate, playful, impact, heritage, bold branding, display clarity, blocky, bracketed, rounded corners, high-impact, poster-like.
A heavy, block-built slab serif with broad proportions and compact internal counters. Serifs are thick and square with subtle bracketing, while many joins and corners are slightly rounded, keeping the weight from feeling brittle. Stroke endings are blunt and decisive, and the overall rhythm is dense, with tight apertures and sturdy bowls (notably in round letters and figures). The numerals match the letterforms in mass and width, reading as solid, headline-oriented shapes.
Best suited for display roles such as headlines, posters, packaging, and branding where strong silhouette and impact are priorities. It also fits signage and sports/collegiate-style applications thanks to its sturdy slabs and wide stance. For longer passages, it will be most effective at larger sizes where the counters and apertures have room to breathe.
The font projects confident, no-nonsense energy with a distinctly vintage flavor. Its chunky slabs and compact counters suggest classic poster and sign lettering, while the softened corners add an approachable, slightly playful tone. Overall it feels bold, dependable, and attention-grabbing rather than delicate or refined.
The design appears intended to deliver maximum visual weight and presence while retaining a traditional slab-serif structure. It balances a rugged, industrial poster sensibility with slightly rounded shaping to keep the tone friendly and usable across bold display contexts.
In text settings the dark color and tight apertures create a strong, continuous texture, especially at larger sizes. The slab serifs and compact counters emphasize horizontal stability, giving words a grounded, stamped feel.