Sans Normal Vedag 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FS Joey' and 'FS Joey Paneuropean' by Fontsmith and 'Syke' by The Northern Block (names referenced only for comparison).
Keywords: ui labels, branding, headlines, posters, editorial, modern, friendly, casual, clean, dynamic, warmth, readability, contemporary tone, motion, humanist, rounded, soft terminals, oblique, open counters.
This typeface is an oblique sans with low contrast strokes and generously rounded curves. Letterforms show a humanist construction with slightly irregular widths and a lively rhythm, balancing open apertures with smooth, softened terminals. Curves (notably in C, G, S, and the numerals) are broad and even, while straight strokes retain a gentle, non-mechanical feel. The lowercase has a compact, readable build with clear counters and a modestly lively slant that carries consistently through letters and figures.
It works well for interface labels, product branding, and short-to-medium headlines where a friendly, modern voice is desired. The consistent oblique angle and open counters also make it suitable for editorial subheads, captions, and promotional typography that benefits from a bit of motion without becoming decorative.
The overall tone is modern and approachable, with a casual, energetic slant that feels conversational rather than formal. Its rounded shapes and open forms give it a friendly, easygoing character suited to contemporary UI and brand voices.
The design appears intended to provide a readable, contemporary italicized sans that feels more human and informal than a strict geometric oblique. Its softened curves and open shapes suggest a goal of maintaining clarity while adding warmth and momentum for modern communications.
Capitals are clean and straightforward, while the lowercase introduces more personality through rounded shoulders and slightly varied character widths. Numerals follow the same oblique, smooth-stroked logic and appear designed to sit comfortably alongside text without drawing undue attention.