Sans Normal Mulaz 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Nanami' and 'Nanami Pro' by HyperFluro, and 'Grold' and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, retro, impact, approachability, display clarity, brand voice, rounded, chunky, soft, compact, geometric.
A heavy, rounded sans with broad, bulbous bowls and softly finished terminals that keep corners from feeling sharp. Strokes are consistently thick with minimal modulation, and counters are relatively small, giving the face a compact, punchy color on the page. The geometry leans circular in O/C/G forms, while diagonals (V/W/X/Y) read sturdy and block-like. Lowercase forms are simple and robust, with a single-storey a and g and generous curves that maintain clarity at display sizes.
Best suited to short, high-impact text such as headlines, posters, logos, packaging, and punchy signage where its dense shapes and rounded forms can read clearly. It also works well for playful editorial callouts and oversized UI/marketing banners, especially when you want a friendly but forceful presence.
The overall tone is upbeat and approachable, combining a toy-like softness with the assertiveness of a dense, poster-ready weight. Its rounded construction adds warmth, while the compact spacing and strong silhouettes lend a bold, confident voice that can feel slightly retro in headlines.
The design appears intended to deliver maximum visual impact with a warm, accessible character. By pairing thick, low-detail construction with rounded geometry and compact counters, it aims for strong display readability and a distinctive, energetic personality.
The numerals are wide and highly graphic, matching the heavy rhythm of the capitals. Letters like Q and R show distinctive, sculpted details (a prominent Q tail and a rounded R bowl with a strong leg), which adds personality without breaking the consistent, rounded system.