Sans Contrasted Idhi 7 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, punchy, confident, friendly, retro, playful, maximum impact, display clarity, brand voice, modern retro, rounded, geometric, soft corners, compact counters, ink-trap hints.
A very heavy, wide sans with pronounced stroke modulation and crisp, clean terminals. The forms lean geometric with broad curves (notably in C, G, O, S) paired with firm verticals and flattened horizontals, creating a strong, blocky rhythm. Counters are relatively tight and apertures tend toward semi-closed, which boosts solidity at display sizes. Several joins and interior corners show subtle notches or tapering that read like ink-trap-inspired shaping, helping keep dense letters from filling in.
Best suited for display typography where strong color and immediate legibility are needed, such as headlines, posters, logos, packaging, and bold wayfinding or signage. It can work for short subheads and callouts, but the dense counters and heavy texture make it less ideal for long-running text.
The overall tone is bold and assertive but not harsh, balancing weight with rounded geometry for a more approachable, upbeat feel. Its chunky proportions and lively contrast evoke a slightly retro, poster-like energy suited to attention-grabbing headlines.
The design appears intended to deliver maximum visual impact with a contemporary geometric base, using contrast and subtle corner shaping to keep large, dark letterforms readable and lively. It aims to feel modern yet familiar, offering a confident voice for branding and editorial display.
Uppercase construction is especially sturdy and compact, while lowercase keeps the same mass with simple, single-storey shapes and minimal detailing. Numerals follow the same wide, heavy logic, with generous curves and strong silhouettes that prioritize impact over fine differentiation at small sizes.