Sans Normal Pukid 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Muller Next' by Fontfabric; 'Magenos Soft' by Graphite; 'Goldplay', 'Isidora Sans', and 'Rebrand' by Latinotype; and 'Anona' by Nova Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, social media, playful, friendly, retro, punchy, casual, impact, approachability, display branding, youthful tone, retro flavor, rounded, soft, bubbly, compact, upright-leaning.
A heavy, rounded sans with a consistent rightward slant and softly squared terminals. Strokes are smooth and uniform, with generous curves, large counters, and a slightly compressed, blocky feel in many shapes. The letters show a subtle bounce through varied widths and angled joins, while the overall rhythm stays cohesive and highly legible at display sizes. Numerals and punctuation match the same chunky, rounded construction, keeping texture dense and graphic.
Best suited to display applications where impact and personality matter: headlines, posters, packaging fronts, and brand marks. It also works well for short UI labels or social graphics where a friendly, attention-grabbing tone is desired, but it will feel dense in long-form text.
The tone is warm, upbeat, and approachable, with a vintage sign-painting / comic-adjacent energy. Its bold presence feels energetic rather than aggressive, leaning toward fun, informal messaging and friendly branding.
The design appears intended to deliver maximum visibility with a soft, inviting silhouette—combining bold, rounded geometry with a dynamic slant for energetic, contemporary-retro display typography.
Round dots and heavy curves give small details (like i/j dots and bowls) a strong, sticker-like presence. The slant and wide stance create forward motion, while the simplified, low-detail construction keeps the texture clean in headlines.