Sans Normal Myray 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Neue Frutiger', 'Neue Frutiger Cyrillic', 'Neue Frutiger Devanagari', 'Neue Frutiger Georgian', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype and 'Neue Frutiger World' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, impact, approachability, clarity, modernity, rounded, geometric, chunky, compact joints, high impact.
A heavy, rounded sans with broad proportions and smooth, geometric curves. Strokes are consistently thick with minimal modulation, and counters are generous, producing strong, dark letterforms with clear interior space. Terminals are mostly blunt or softly rounded, and joins are compact, giving the design a sturdy, blocky rhythm. The lowercase shows single-storey forms (notably the a and g), simple apertures, and a slightly squat feel; numerals match the weight and mass with rounded bowls and straightforward construction.
Best suited to display settings such as headlines, posters, and brand marks where bold shapes and quick recognition matter. It can work well for packaging, signage, and promotional graphics, especially when large type needs to feel modern and approachable.
The overall tone is bold and approachable, combining a contemporary geometric feel with an energetic, attention-grabbing presence. Its rounded shapes read as friendly rather than severe, while the dense weight projects confidence and immediacy.
The font appears designed to deliver maximum visual impact with clean, geometric simplicity. Its rounded construction and sturdy stroke weight suggest an intention to be versatile for contemporary display typography while maintaining a friendly, accessible voice.
In text, spacing appears open enough to keep counters from clogging at large sizes, but the heavy mass and broad shapes make it most comfortable where impact and clarity are prioritized over long-form reading. The design’s consistent curves and strong verticals help maintain an even, poster-like texture across mixed case and numerals.