Sans Normal Lyniv 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Neue Frutiger Hebrew' and 'Neue Frutiger Vietnamese' by Linotype, 'Core Sans N SC' by S-Core, and 'Aksen' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo concepts, sporty, punchy, modern, energetic, confident, impact, motion, attention, branding, display, rounded, slanted, blocky, soft corners, compact counters.
A heavy, slanted sans with broad proportions and rounded geometry. Strokes are blunt and uniform, with smooth joins and softened corners that keep the large weight feeling friendly rather than harsh. Counters are compact and the apertures tend toward closed, giving the face a dense, poster-ready color. The lowercase is single-storey where applicable (notably the “a” and “g”), and punctuation-like details such as the i/j dots are round and prominent, reinforcing the overall rounded construction.
This font is best used for headlines, short statements, and large-scale display settings where its dense weight and slanted rhythm can create immediate impact. It fits particularly well in sporty or street-leaning branding, promotional graphics, packaging, and punchy social or campaign visuals. For longer text, it will be most effective in brief blocks or callouts where strong emphasis is desired.
The tone is loud, energetic, and contemporary, with a forward-leaning stance that suggests motion and urgency. Its chunky curves and tight counters create a bold, athletic voice that reads as confident and attention-seeking, suited to high-impact messaging rather than subtle editorial texture.
The design appears aimed at delivering a modern, high-energy display voice: wide, rounded forms paired with a consistent slant to imply speed and momentum. The simplified construction and compact counters suggest an intention to stay legible and forceful at large sizes while maintaining a friendly, contemporary feel.
The numerals follow the same rounded, compact approach, with simplified shapes and strong silhouettes that hold up at large sizes. Letterforms maintain a consistent slant and weight, producing an even, high-contrast-on-the-page texture that prioritizes presence over fine detail.