Sans Normal Ulgal 3 is a regular weight, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, ui, signage, packaging, modern, clean, friendly, neutral, tech, clarity, modern branding, approachability, geometric simplicity, rounded, open, geometric, airy, balanced.
This typeface is a wide, rounded sans with smooth, circular construction and even, controlled stroke modulation. Curves are generous and continuous, giving bowls and counters a spacious feel, while straight strokes stay crisp and upright. Terminals are predominantly clean and unadorned, and the overall rhythm is open with comfortable spacing and clear interior shapes. The lowercase shows single-storey forms in key letters (notably a and g), reinforcing a simple, contemporary build alongside straightforward numerals.
It works especially well for headlines, brand wordmarks, and product or packaging text where a wide, rounded sans can project clarity and friendliness. The open counters and simple lowercase forms also make it a solid choice for UI labels, navigation, and short blocks of copy, as well as signage where quick recognition is important.
The overall tone is modern and approachable, with a calm, neutral voice suited to contemporary brand and interface settings. Its wide stance and rounded geometry feel friendly and confident rather than aggressive, keeping the texture light and legible at larger text and display sizes.
The design appears intended to deliver a contemporary, geometric sans voice with a friendly, rounded character and strong clarity. The wide proportions and open interior spaces suggest a focus on clean presentation in modern layouts, balancing neutrality with an inviting tone.
The letterforms maintain consistent proportions across the set, with particularly open apertures and large counters that help prevent clogging in dense settings. The wide width increases horizontal presence, which can be used to create a spacious, premium feel or to slow reading pace intentionally in headlines.