Sans Normal Lorum 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'CA Zentrum' by Cape Arcona Type Foundry, 'Bio Sans' and 'Bio Sans Soft' by Dharma Type, 'Alergia Grotesk' by Machalski, 'Akwe Pro' by ROHH, 'Hamburg Serial' by SoftMaker, and 'TS Hamburg' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, sportswear, packaging, branding, sporty, energetic, confident, modern, friendly, impact, motion, attention, modernity, approachability, slanted, chunky, rounded, compact, punchy.
A heavy, slanted sans with broad, rounded shapes and smooth, low-contrast strokes. The curves are generously filled-in and the counters are compact, giving the letters a dense, punchy texture. Terminals are clean and mostly blunt, while joins and bowls stay soft and circular, keeping the overall silhouette friendly rather than sharp. The figures follow the same stout construction, with sturdy stems and simplified forms that read well at larger sizes.
Best suited to display settings where impact matters: headlines, posters, promotional graphics, and bold branding. It also fits sporty or street-leaning applications such as apparel, event signage, and packaging where a compact, high-energy voice is needed.
The overall tone is bold and kinetic, with the forward slant suggesting motion and urgency. Its rounded geometry keeps it approachable, balancing the intensity with a casual, upbeat feel that suits high-impact messaging.
The design appears intended to deliver maximum visual weight and momentum while staying clean and contemporary. By combining a strong slant with rounded, simplified forms, it aims for instant readability and a confident, modern presence in large-scale typography.
Spacing appears designed for headline presence, creating a strong, continuous rhythm in words. The slant is consistent across capitals, lowercase, and numerals, helping text feel cohesive and directional in multi-line settings.