Sans Normal Wilud 3 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, approachable, confident, impact, approachability, clarity, modernity, display, rounded, soft corners, geometric, chunky, compact counters.
A heavy, rounded sans with broad proportions and smooth, circular construction. Strokes are thick and even, with subtly softened corners and a generally geometric feel. Counters are relatively tight, especially in letters like a, e, and s, giving the design a dense, poster-ready texture. Uppercase forms read sturdy and stable, while the lowercase keeps simple single-storey shapes (notably a and g) and a short-armed, compact rhythm that maintains strong color in text. Numerals are similarly robust and round, designed to match the weight and width of the letters.
Best suited to headlines, posters, and brand-facing applications where maximum impact and a friendly presence are needed. It can also work well for packaging and signage, especially where legibility at a distance benefits from broad, simple forms.
The tone is bold and upbeat, projecting friendliness and immediacy rather than precision or delicacy. Its rounded geometry and compact internal spaces create a warm, contemporary voice that feels energetic and informal.
The font appears designed to deliver strong, approachable display typography through rounded geometric shapes, emphasizing immediacy, clarity, and a contemporary, upbeat personality.
The design maintains a consistent, thick silhouette across the set, with round letters (O, C, G) emphasizing the geometric backbone and diagonals (K, V, W, X) kept wide and solid. The overall spacing and heavy weight suggest it is intended to hold together visually in large sizes and high-impact settings.