Sans Normal Osban 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Sanuk' by FontFont, 'Glober' by Fontfabric, 'JAF Facit' by Just Another Foundry, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, modern, approachable, impact, approachability, modernity, clarity, rounded, soft corners, geometric, chunky, clean.
This is a heavy, rounded sans with smooth curves and subtly softened corners that keep the shapes feeling sturdy rather than sharp. Strokes are consistently thick with minimal modulation, producing compact counters and a strong, even color in text. The lowercase is simple and single-storey in feel (notably the a and g), with short, dense joins and broadly circular bowls; terminals tend to be blunt and clean. Numerals are similarly weighty and open in silhouette, matching the letters’ wide curves and solid interior spaces.
It performs best where strong presence is needed—headlines, poster typography, brand marks, packaging, and short callouts. The weight and rounded geometry also work well for signage and UI labels when used with generous spacing and not overly small sizes.
The overall tone is friendly and confident, combining a contemporary geometric base with an inviting softness. It feels assertive without becoming aggressive, making it well-suited to upbeat, accessible messaging.
The design appears intended to deliver maximum impact with a friendly, contemporary voice: a solid, geometric sans tuned for attention-grabbing display use while staying approachable through rounded forms and simplified letter construction.
At display sizes the rounded forms read smooth and cohesive, while at smaller sizes the very heavy weight and tight counters can make dense text feel compact. The design maintains a consistent rhythm across uppercase, lowercase, and figures, emphasizing bold silhouettes and clear, uncomplicated shapes.