Sans Normal Akrev 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Nicky Sans' by Digitype Studio, 'Lader' by Groteskly Yours, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Pulp Display' by Spilled Ink, 'Causten' by Trustha, 'TT Commons Classic' by TypeType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, clean, warm modernity, display impact, brand clarity, robust readability, rounded, geometric, smooth, solid, open.
A heavy, rounded sans with smooth, near-monoline strokes and broadly geometric construction. Curves are generous and clean, with circular bowls and softly eased joins that keep counters open at display sizes. Uppercase proportions feel sturdy and compact, while the lowercase maintains a straightforward, contemporary rhythm with simple terminals and minimal modulation. Numerals follow the same robust, rounded logic, reading clearly with consistent weight and stable alignment.
Best suited to high-impact applications such as headlines, logos, brand wordmarks, posters, packaging, and wayfinding or signage where a strong, friendly sans voice is needed. It also works for short UI labels or callouts when you want clear, rounded shapes with substantial presence.
The overall tone is friendly and confident, with a contemporary, no-nonsense clarity. Its rounded geometry adds warmth without becoming playful or novelty-driven, giving it an approachable voice suited to modern branding.
The design appears intended as a versatile display sans that combines geometric clarity with softened, rounded details for approachability. It prioritizes bold readability and a consistent, modern rhythm across uppercase, lowercase, and numerals for brand-forward typography.
Round letters like O, Q, and C emphasize a clean circular skeleton, while angled forms (A, V, W, X) keep crisp diagonals that balance the softness of the curves. The texture in paragraph settings is dense and even, producing strong color and high presence in headlines.