Sans Normal Okbab 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Capitana' by Floodfonts, 'Ekster' and 'Ekster Arabic' by Indian Type Foundry, and 'Futura Now' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, clean, approachable, impactful clarity, brand friendliness, modern utility, rounded, geometric, compact, sturdy, crisp.
A heavy, rounded sans with largely geometric construction and smooth, continuous curves. Strokes are uniform and substantial, with broad counters and clean joins that keep shapes open despite the weight. Terminals are mostly straight and decisive, while round letters keep a near-circular feel; diagonals (A, V, W, X) are sturdy and evenly weighted. The lowercase shows a single-storey a and g, simple forms, and generous dots on i/j; numerals are similarly solid with clear, simple silhouettes.
Well suited for headlines, logos, and brand systems that need a strong, approachable presence. It should perform especially well in posters, packaging, signage, and UI touchpoints where quick recognition and a friendly modern feel are desired.
The overall tone is contemporary and approachable, combining a friendly roundness with a confident, no-nonsense heft. It reads as practical and upbeat rather than formal, making it feel suitable for modern brand voices and clear, human-centered interfaces.
The design appears intended to deliver a straightforward geometric sans that stays welcoming through rounded forms and open counters, while using substantial stroke weight for impact. It prioritizes clear silhouettes and consistent rhythm for strong visibility in display and brand-forward contexts.
Spacing and rhythm appear even and stable, with a slightly compact, punchy texture in text settings. The letterforms emphasize clarity through open apertures and uncomplicated shapes, helping maintain legibility at larger display sizes and in short text blocks.