Sans Normal Utmap 7 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sports graphics, packaging, sporty, energetic, retro, friendly, dynamic, emphasis, momentum, display impact, approachability, retro flair, rounded, slanted, compact, soft terminals, high-lean.
A heavy, strongly slanted sans with compact proportions and rounded, slightly squared curves. Strokes are consistently thick with minimal contrast, and the letterforms lean on smooth, elliptical bowls and open counters for clarity. Terminals are generally softened and clean, with a lively, forward-tilting rhythm; diagonals and joins feel sturdy and slightly compressed, giving the alphabet a cohesive, punchy texture in lines of text.
Best suited for short, high-impact text such as headlines, posters, and promotional graphics where the italic motion adds emphasis. It also fits branding, packaging, and sports or lifestyle visuals that benefit from a bold, energetic typographic voice.
The overall tone is energetic and upbeat, with a sporty, retro-leaning voice. Its pronounced slant and chunky curves create a sense of speed and momentum while staying approachable rather than aggressive.
The design appears intended to deliver a fast, confident display sans with a strong forward lean, combining rounded construction and heavy strokes to keep the look friendly while maximizing impact.
Uppercase forms read solid and compact, while lowercase shapes keep counters open enough to remain legible at display sizes. Numerals match the same forward-leaning stance and rounded geometry, supporting consistent typographic color across mixed content.