Sans Normal Afmed 2 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'Glober' by Fontfabric, 'Fact' by ParaType, 'Agent Sans' by Positype, 'Costanera' by W Type Foundry, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, friendly, confident, convey motion, increase impact, modernize tone, improve friendliness, rounded, oblique, geometric, punchy, compact caps.
This typeface is a rounded, oblique sans with sturdy, even stroke weight and smooth curve transitions. Uppercase forms are broad and clean with simplified geometry, while lowercase shapes lean heavily with a lively, forward slant and a single-storey “a.” Curves are generous and circular (notably in C, G, O, and e), counters are open, and joins are kept simple for a clear, contemporary rhythm. Numerals follow the same robust, rounded construction, reading clearly at display sizes with compact, solid silhouettes.
It works best for short to medium-length text in headlines, posters, and brand marks where a sense of motion and impact is desired. The rounded construction and sturdy weight also suit packaging, event graphics, and sports or lifestyle identities that benefit from a modern, approachable voice.
The overall tone is energetic and contemporary, with a sporty, action-oriented feel created by the pronounced slant and buoyant rounded shapes. It comes across as approachable and upbeat rather than formal, combining confidence with a friendly softness.
The font appears designed to deliver a fast, modern impression through an assertive oblique stance and rounded, geometric forms, prioritizing bold presence and friendly clarity for contemporary display typography.
The design balances geometric roundness with slightly humanized details in terminals and joins, avoiding sharp corners and maintaining consistent weight across the set. The oblique angle is strong enough to signal motion, giving headlines a sense of speed and emphasis without resorting to decorative flourishes.