Sans Superellipse Polov 7 is a very bold, very narrow, low contrast, upright, short x-height font.
Keywords: posters, headlines, packaging, signage, logos, condensed, posterlike, retro, confident, punchy, space saving, impact, display, geometric system, tall, compact, rounded, blunt, geometric.
A tall, tightly condensed sans with sturdy strokes and rounded-rectangle construction in bowls and counters. Curves read as softened superellipses rather than true circles, paired with blunt terminals and a generally monoline feel. Uppercase forms are narrow with compact apertures, while the lowercase shows a small x-height with prominent ascenders/descenders, giving lines a vertical, stacked rhythm. Numerals follow the same condensed, blocky geometry with rounded interior shapes and firm, straight-sided silhouettes.
Works best in headlines, posters, and other display settings where vertical emphasis and space economy are useful. It can also suit branding, packaging, and signage that needs compact, high-impact letterforms. For long passages, the dense rhythm and small lowercase proportions suggest using it more sparingly or at larger sizes.
The overall tone is assertive and attention-grabbing, with a slightly vintage, display-driven flavor. Its narrow, upright stance and blunt geometry feel utilitarian yet stylized, suited to bold messaging where compactness and impact matter.
Likely intended as a compact display sans that maximizes impact in tight horizontal space. The design emphasizes a consistent, geometric system with softened corners to keep the heavy, condensed forms readable and visually cohesive.
Spacing appears designed to keep text dense and economical, with letterforms that maintain consistent vertical emphasis across the alphabet. Round letters like O and bowls in B/P/R stay more rectangular than circular, reinforcing a constructed, geometric character.