Serif Normal Boret 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'CA Edwald' by Cape Arcona Type Foundry, 'Grenette' by Colophon Foundry, 'Custer' by Font Bureau, 'Bogue Slab' by Melvastype, and 'Bogart' by Zetafonts (names referenced only for comparison).
Keywords: headlines, editorial, book covers, packaging, branding, sturdy, friendly, traditional, bookish, warm, impact, readability, heritage, warmth, print-like, bracketed, soft serifs, rounded joins, ink-trap feel, robust.
This serif has heavy, confident strokes with softly bracketed serifs and rounded transitions that give the letterforms a slightly “inked” presence. Terminals often swell subtly, producing a gentle, organic rhythm rather than a sharp, chiselled one. Counters are moderately open and the shapes read clearly at display and larger text sizes, with a compact, weighty silhouette. Figures are equally sturdy and full, matching the letters’ substantial texture.
Well-suited to headlines, subheads, and short passages where a strong serif presence is desired. It can support editorial and book-cover typography, as well as branding and packaging that benefits from a classic, tactile feel and high impact.
The overall tone is traditional and approachable, with a hint of vintage print and editorial warmth. Its rounded details and robust texture keep it from feeling austere, leaning instead toward a friendly, dependable voice.
The design appears aimed at delivering a conventional serif reading experience with added heft and softened details for warmth and resilience. It prioritizes strong presence and consistent texture, suggesting use in prominent text where clarity and character are both important.
Serifs are not overly long and remain visually integrated into the stems, helping maintain an even color across words. The sample text shows a consistent, dark typographic “color” and strong word shapes that emphasize solidity over delicacy.