Sans Normal Alduv 17 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Soft' by Artegra and 'Muller Next' by Fontfabric (names referenced only for comparison).
Keywords: ui text, signage, branding, editorial, packaging, modern, neutral, clean, approachable, functional, clarity, versatility, contemporary tone, readability, simplicity, geometric, rounded, open apertures, uniform stroke, generous spacing.
A clean, geometric sans with broadly circular bowls and smooth, continuous curves. Strokes appear largely monolinear with gentle rounding at corners and terminals, producing a soft-edged, even texture. Proportions feel roomy, with broad counters and open apertures that keep letterforms clear, while capitals read steady and architectural with simple, straight-sided construction.
Well-suited to interface labels, dashboards, and product UI where clarity and a consistent rhythm are important. The broad, geometric forms also work effectively for signage and wayfinding, and they can support contemporary branding and packaging that calls for a clean, friendly sans. In editorial contexts, it reads best for headings, decks, and short-to-medium passages where a modern, even tone is desired.
The overall tone is modern and neutral, with an approachable softness from the rounded geometry. It feels straightforward and reliable rather than expressive, giving copy a calm, contemporary voice suited to utilitarian communication.
The design appears intended to deliver a contemporary geometric sans that prioritizes clarity and visual evenness, with softened terminals to reduce harshness. Its construction favors straightforward shapes and open interior spaces for dependable readability across general-purpose applications.
Figures are simple and highly legible, matching the letterforms’ circular construction and consistent stroke weight. In text, the rhythm is even and uncluttered, creating a stable gray value that holds up well at larger sizes and in UI-like settings.