Sans Normal Allek 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Energy Grotesk' by Tall Chai and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, packaging, ui labels, posters, modern, assertive, friendly, clean, techy, impact, clarity, modernity, approachability, brand voice, geometric, rounded, monoline, open apertures, high legibility.
A heavy, monoline sans with broadly geometric construction and softly rounded curves. Letterforms are wide-set with generous counters and open apertures, producing a steady, confident rhythm in text. Strokes terminate cleanly with minimal modulation, and curves (notably in C, G, O, and S) are smooth and continuous rather than calligraphic. Uppercase shapes feel sturdy and squared-off in proportion, while the lowercase stays simple and functional with a single-storey a and g, straightforward bowls, and clear joins.
This font performs best in bold-forward settings where strong presence and quick readability matter, such as headlines, brand marks, packaging, and poster typography. Its open forms and even stroke color also suit interface labels, wayfinding-style signage, and short-to-medium text in marketing layouts where clarity is prioritized.
The overall tone is contemporary and direct, combining a utilitarian clarity with a friendly, approachable softness from its rounded geometry. It reads as confident and pragmatic rather than decorative, with a subtly tech-forward, modern brand feel.
The design appears aimed at delivering a robust, contemporary sans that balances geometric order with approachable roundness, optimized for prominent display use while remaining clean enough for functional text settings.
Numerals are large and weighty with simple silhouettes and ample interior space, keeping them clear at a glance. Punctuation and basic symbols match the same blunt, no-nonsense stroke behavior, supporting consistent color in blocks of copy and headlines.