Sans Normal Abnem 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type, 'Telder HT Pro' by Huerta Tipográfica, and 'Quire Sans' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, editorial, headlines, infographics, clean, modern, approachable, dynamic, technical, readability, modernization, friendly tone, forward motion, utility, oblique, rounded, open apertures, humanist, neutral.
This typeface is an oblique sans with smooth, rounded curves and largely uniform stroke thickness. Letterforms show open apertures and clear counters, with a gentle, humanist modulation in shapes like the S, a, e, and g rather than purely geometric construction. The slant is consistent across capitals, lowercase, and numerals, giving the set a continuous forward rhythm without becoming calligraphic. Spacing reads even and pragmatic, with straightforward terminals and no decorative flourishes, supporting a crisp, contemporary texture in text.
It suits interface copy and product typography where clarity at small to medium sizes is important, while the oblique posture also works well for emphasis in headings and subheads. The clean, rounded construction makes it a good fit for contemporary branding, dashboards, and infographic labeling, and for editorial layouts that want a modern sans with a bit of motion.
The overall tone feels modern and efficient, with a friendly softness from the rounded forms. Its steady slant adds momentum and a slightly informal energy, making it feel active and contemporary rather than static or corporate. The neutrality of the construction keeps it versatile while still conveying a subtle human presence.
The design appears intended to provide a neutral, contemporary sans optimized for readability, with a consistent oblique stance to deliver built-in dynamism. Rounded, open forms suggest an emphasis on friendliness and legibility for everyday communication, particularly in digital and information-forward contexts.
Distinctive cues include a single-storey lowercase a and a looped, double-storey-style g with a clear ear, both contributing to an approachable, humanist character. Numerals are simple and readable with rounded bowls and consistent oblique stress, aligning well with the letterforms for mixed content settings.