Sans Normal Likid 4 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Delargo DT' by DTP Types, 'Geller Sans' by Ludka Biniek, and 'LFT Iro Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, friendly, confident, punchy, impact, motion, approachability, modernity, emphasis, rounded, slanted, soft corners, compact, bouncy.
A heavy, right-slanted sans with rounded, compact forms and smooth, low-contrast strokes. The shapes lean on simple geometric construction, with generous curves in bowls and counters and gently softened terminals that avoid sharp finials. Uppercase letters read sturdy and blocky, while the lowercase introduces a more buoyant rhythm with single-storey forms and pronounced descenders. Numerals are bold and open, matching the overall chunky, high-impact texture.
Best suited to headlines, short statements, and prominent UI or advertising callouts where weight and slant can carry emphasis. It can also work well for branding and packaging that wants a bold, contemporary, sporty feel, especially at medium-to-large sizes.
The overall tone is upbeat and assertive, combining a sporty forward motion with approachable, rounded shapes. The slant and mass give it a sense of speed and emphasis, while the softened geometry keeps it friendly rather than aggressive.
The design appears intended to deliver high impact with a sense of motion, pairing bold weight with rounded geometry for readability and approachability. It aims to feel modern and energetic without relying on sharp details or contrast for character.
Spacing appears moderately tight at display sizes, creating a dense, headline-friendly color. The italic angle is consistent across capitals, lowercase, and figures, helping long lines of text maintain a cohesive forward flow.