Sans Normal Linid 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Cira Sans' and 'Telder HT Pro' by Huerta Tipográfica; 'Mato Sans' by Picador; 'Akagi', 'Akagi Pro', and 'Anago' by Positype; 'Tabac Sans' by Suitcase Type Foundry; and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, confident, friendly, retro, impact, motion, emphasis, modernity, approachability, rounded, compact, chunky, slanted, soft corners.
A heavy, slanted sans with compact proportions and rounded, softened joins. Strokes are largely uniform, producing a dense, even color, while the letterforms lean forward with a consistent italic rhythm. Counters tend to be oval and relatively tight, and terminals are smoothly cut, giving curves a sculpted, streamlined feel. Spacing reads slightly tight at display sizes, reinforcing a bold, blocky silhouette that stays clean and coherent across caps, lowercase, and numerals.
Well-suited for punchy headlines, poster typography, and branding where immediate impact and a sense of motion are desirable. It can work effectively on packaging and product marks, especially in high-contrast layouts, and fits sports, fitness, and event-oriented design systems that benefit from a bold, energetic italic voice.
The overall tone is energetic and assertive, with a forward-leaning stance that suggests motion and emphasis. Its rounded construction keeps the voice approachable rather than harsh, balancing impact with a friendly, contemporary feel. The result sits comfortably between modern headline utility and a subtle retro sports sensibility.
The design appears intended to deliver maximum visual impact in an italic sans without relying on sharp contrast or decorative details. By combining a strong weight with rounded geometry and compact spacing, it aims to stay legible and cohesive while projecting speed, confidence, and modern friendliness in display contexts.
Caps are broad and stable with simplified geometry, while the lowercase keeps a compact, sturdy profile that maintains strong word shapes in short lines. Numerals share the same rounded, solid construction and read best when given generous size and breathing room.