Slab Contrasted Ully 10 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Prumo Slab' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, magazines, branding, packaging, confident, editorial, heritage, collegiate, sturdy, impact, authority, readability, display, bracketed, blocky, ink-trap-like, crisp, traditional.
A heavy, slab-serif design with broad proportions, sturdy verticals, and clearly bracketed rectangular serifs that read strongly at display sizes. Strokes show noticeable modulation, with thicker stems and slightly lighter connecting strokes, giving the letterforms a structured, carved rhythm rather than a purely geometric feel. Counters are generous and fairly open, terminals are clean and firm, and the overall texture is even despite subtle width differences across glyphs. Lowercase forms keep a solid, grounded stance with compact joins and robust curves, while numerals are similarly weighty and built for impact.
Well-suited to headlines, subheads, and short blocks of copy where a strong typographic voice is needed. It can support brand marks, packaging, and editorial layouts that want a traditional slab-serif authority, and it also fits signage or display settings that benefit from sturdy serifs and broad letterforms.
The tone is authoritative and classic, with a distinctly editorial and institutional flavor. It feels dependable and formal without becoming delicate, lending a sense of tradition and permanence. The bold slabs add a hint of vintage signage and collegiate grit, making the voice confident and declarative.
The design appears intended to deliver a bold, high-impact slab-serif look with enough stroke modulation to feel crafted and traditional rather than purely mechanical. It prioritizes presence, clarity of silhouette, and an institutional/editorial character that holds up in prominent typographic roles.
At larger sizes the serif structure and contrast give the face a strong headline presence, while the dense color and wide set suggest it will want comfortable tracking and leading in text blocks. The bold punctuation and round forms maintain a consistent visual weight, helping the font keep its composure in mixed-case settings.