Serif Normal Lulul 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Century Schoolbook' and 'Century Schoolbook WGL' by Bitstream, 'Bogue Slab' by Melvastype, and 'Century PS Pro' by SoftMaker (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, traditional, authoritative, formal, stately, impact, readability, heritage, authority, print-like, bracketed, robust, high-ink, bookish, compact serifs.
A sturdy serif with bracketed, wedge-like serifs and a strongly weighted, even stroke structure. The letterforms feel broad and well-supported, with generous counters and a steady rhythm in both caps and lowercase. Terminals are crisp and slightly angular, and curves (notably in C, G, S, and the bowls) are full and controlled rather than delicate. Numerals are heavy and prominent, matching the overall dark color and giving text a solid, emphatic presence.
Well-suited to headlines, subheads, and pull quotes where a forceful serif texture is desirable. It can also support cover typography and brand wordmarks that want a classic, established feel, and it works effectively in short-to-medium text passages when a darker, weightier color is acceptable.
The tone is classic and institutional, conveying confidence and seriousness with a distinctly editorial voice. Its dense color and traditional detailing evoke printed book typography, newspaper headlines, and heritage branding where clarity and authority are priorities.
The design appears intended to deliver a conventional serif voice with extra emphasis: robust strokes, confident serifs, and clear, familiar forms that hold up in impactful settings. It prioritizes strong presence and legibility over refinement or delicacy.
In text, the font produces a notably dark page color and firm word shapes, with punctuation and diacritics reading clearly at display sizes. The design balances traditional proportions with slightly sharpened details, helping it feel strong and structured rather than ornate.