Sans Normal Ihmar 5 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Navigator' by Andrew Footit, 'DINosaur' by Type-Ø-Tones, and 'Basaro' by Viaction Type.Co (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, kids media, friendly, playful, approachable, soft, casual, approachability, playfulness, display impact, clarity, rounded, blunt terminals, bubble-like, compact, high contrast-free.
A rounded, heavy sans with smooth, continuous curves and consistently thick strokes. Terminals are blunt and softly radiused, giving letters a pill-shaped, cushiony finish rather than sharp cuts. Counters are generally open and circular, with compact proportions and a slightly bouncy rhythm from letter to letter. The lowercase includes single-storey forms (notably a and g) and simplified construction throughout, keeping silhouettes bold and highly legible at display sizes.
Works best for branding, packaging, posters, and short headline copy where a friendly, high-impact voice is desired. It can also suit product labels, social graphics, and family-oriented or lifestyle communications that benefit from a soft, contemporary sans.
The overall tone is warm and upbeat, with a toy-like softness that feels welcoming rather than formal. Its rounded geometry reads contemporary and cheerful, well suited to messaging that wants to appear approachable and uncomplicated.
The design appears intended to deliver a bold, modern sans voice with softened edges for approachability. By relying on rounded construction and simplified letterforms, it aims to stay highly readable while projecting a playful, informal character.
The figure set matches the rounded, simplified theme, with smooth curves and sturdy forms designed to hold up in large, high-impact settings. In text, the heavy weight and soft joins create an even color, while the rounded details add character without resorting to novelty ornament.