Serif Normal Olmaf 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Cabrito' and 'Cabrito Semi' by insigne (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, sturdy, friendly, retro, scholarly, confident, impact, readability, warmth, tradition, clarity, bracketed, rounded, soft, robust, display.
A robust serif with full, rounded forms and gently bracketed serifs that soften the overall texture. Strokes are heavy and largely even, with small, controlled joins and rounded terminals that keep counters open despite the weight. Proportions are broad with a steady rhythm and clear letter differentiation; uppercase shapes feel compact and solid, while the lowercase maintains a practical, readable structure with uncomplicated bowls and shoulders. Numerals and capitals share the same stout, anchored presence, producing a dark, consistent typographic color in text.
It suits headlines and subheads where a strong serif presence is desired, as well as branding and packaging that benefit from a sturdy, personable tone. In editorial use it works well for short-form emphasis—standfirsts, pull quotes, and section titles—where its dense color and clear shapes help text feel grounded.
The font reads as confident and approachable, balancing a traditional serif voice with a slightly playful softness in its curves and serifs. Its overall tone suggests a classic, somewhat retro print sensibility—reassuring and familiar rather than delicate or formal.
The design appears intended to deliver a traditional serif look with extra visual strength and warmth, prioritizing impact and clarity over finesse. Its broad proportions and softened details suggest a goal of being attention-getting while remaining readable and conventional enough for familiar typographic contexts.
At larger sizes the letterforms feel especially impactful, with a strong baseline and crisp silhouette that holds up well in short lines. In dense settings, the weight creates a pronounced, inky texture, making spacing and line length important for comfortable reading.