Serif Normal Onhi 2 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'ITC Cheltenham' by ITC, 'Acta Pro' and 'Prumo Banner' by Monotype, and 'Cheltenham Pro' by SoftMaker (names referenced only for comparison).
Keywords: editorial, book text, headlines, branding, packaging, traditional, bookish, authoritative, formal, classic readability, editorial impact, formal tone, bracketed, ball terminals, teardrops, robust, compact.
This serif presents a sturdy, compact color with pronounced thick–thin modulation and strongly bracketed serifs. Curves are full and slightly squarish in their internal spaces, while terminals often resolve in rounded or teardrop forms, giving the strokes a sculpted, ink-trap-like feel without becoming stylized. Uppercase proportions read classic and steady, with moderate widths and confident vertical stress, and the lowercase shows a traditional two-storey a and g with clear, compact bowls. Numerals are weighty and text-oriented, matching the letterforms’ dense rhythm and crisp serif structure.
It suits editorial work such as headlines, subheads, and pull quotes where a classic serif voice is desired, and it can also carry short passages of text when a strong, traditional color is appropriate. The robust shapes and clear serif cues make it a good candidate for heritage-leaning branding, packaging, and formal communications.
The overall tone is conventional and assured, evoking printed books, newspapers, and institutional typography. Its heavy presence and crisp detailing feel authoritative and somewhat old-style, balancing seriousness with a subtle warmth from the rounded terminals and generous curves.
The design appears intended to deliver a familiar, traditional serif texture with added visual authority through weight and contrast. Its consistent bracketing and rounded terminals suggest a focus on a dependable reading rhythm while retaining enough character to stand out in titles and prominent settings.
At larger sizes the high-contrast strokes and small interior counters create a dense, emphatic texture, especially in words with repeated verticals. The serif shaping and rounded terminals are consistent across caps, lowercase, and figures, helping the font hold together in continuous text while still carrying a strong display-like impact.