Sans Normal Arrif 7 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Arpona Sans' by Floodfonts, 'Allotrope' by Kostic, 'Ambulatoria' by Pepper Type, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, clean, neutral, friendly, technical, clarity, versatility, modernity, system design, neutral tone, geometric, rounded, open counters, even rhythm, high legibility.
A contemporary sans with largely geometric construction and gently rounded curves. Strokes stay even and consistent, with clear, open apertures and generous internal counters that keep shapes from clogging at text sizes. Curved letters like C, G, O, and S feel smooth and controlled, while straight-sided forms (E, F, H, N) maintain crisp terminals and stable verticals. The lowercase is compact and efficient with a prominent x-height; bowls and shoulders are simple and unobtrusive, and the numerals read cleanly with straightforward, modern forms.
It fits well in interface copy, dashboards, and product UI where clarity and even texture are important. The sturdy, geometric forms also suit contemporary branding systems, wayfinding and signage, and general-purpose editorial or presentation work that needs a clean, modern sans.
The overall tone is modern and matter-of-fact, with a friendly softness coming from its rounded geometry. It feels neutral and dependable rather than expressive, lending an understated, contemporary voice suited to informational and product-forward communication.
The design appears intended as a versatile everyday sans that prioritizes clarity, consistency, and a contemporary geometric flavor. It aims to deliver a smooth reading texture across headings and text while keeping character shapes simple, open, and easily distinguishable.
Spacing appears comfortable and consistent, supporting a steady horizontal rhythm in the sample text. Distinctive letterforms like the single-storey “a” and “g” reinforce a modern, geometric sensibility, and the shapes remain clear under dense paragraph-like setting.